PROJECT
UX/UI Design
CLIENT
Adidas
EMPLOYER
Kron
DATE
2018
Adidas
When a client came in any Adidas stores or partner stores looking for a product not available in their stock, salespeople would use an iPad app to check all stores stocks for that item. Their hypothesis is that it would lead to a greater conversion rate and greater customer satisfaction, instead of trying to sell unsolicited products.
The development team and I had a sprint planning. First, we had to discuss how the app was going to work, and how we would build the administrator area that would manage all the app content. Second, we had to identify all the critical bottlenecks, including the ones on the client side.
Here are some interesting challenges we had to solve:
1 – At first, there would be no mobile connection available in the stores, only poor wifi signal. How could we improve the way the app would work and save as much time as possible for managers loading the app for the first time and each day?
We decided to setup all iPads at the office, in order to install the app and save managers some precious time (to prevent decreasing their engagement) while downloading 4 GB on the app’s first load. Database would be synced every morning, checking and download changes only.
2 – Items had over 100 different colors, some with unique names (like Night Marine and Tech Ink, both shades of blue).
A FROM-TO table, summarising main shades that would make sense for users, was our solution.
3 – Every time a salesperson recommends a client to check another store for the item, both salespeople should get a bonus when that sale succeeds.
We developed a feature that generates a digital voucher at the moment the first salesperson gets the clients name and mobile phone. Salesperson at the other store will receive both push and in-app notifications, containing customer’s information and complete item details (product name, code, photo, color, size. Their bonus is granted after sale is validated.
It was critical to build a specific area to generate reports. They would provide the metrics needed to validate their hypothesis (eg: how many referrals from specific stores, percentage of validated purchases, most engaged stores and salespeople, time to refer and validate a purchase.
Project results are confidential, but it’s safe to say that Adidas Brazil was thrilled with our delivery, and Adidas Germany loved the product and it was presented in an internal innovation meeting.